Say What You Do, Do What You Say…what does it mean to ISO9001-2008?

Some people use the phrase “Say what you do, and do what you say” to describe the ISO9001-2008 quality standard. The phrase is very simplistic, of course, but it is somewhat accurate. Obviously there’s a lot more to an ISO9001 quality management system that just saying what you do, and doing it. But that phrase is a good philosophy, don’t you think?

In recent weeks it has struck me many times how important it is to do what you say you’re going to do. Almost every day I find examples of people and companies that do not do what they say they’re going to do. Less often, unfortunately, do I find people and companies that actually do what they say they’re going to do. This applies to business as well as to life.

My wife has a long-suffering, eternally single girlfriend. Sharon has had a long string of short-term boyfriends over the past 15 years. Despite all of her experience, she still insists on believing “what they say” over “what they do”. Then, nearly 100% of the time, she’s disappointed because the guy didn’t actually do what he said he was going to do. Now I’m not going to go into a discussion of male-female relationships. There are just so many examples of how your behavior, whether in business or personal relationships, affects your success.

Say What You Do, Do What You Say (SWYDDWYS) is fundamentally a good practice, in life and in business.

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One Response to “Say What You Do, Do What You Say…what does it mean to ISO9001-2008?”

  1. pinkan says:

    Hi,..
    I dont think so, SWYDDWYS is old philosophy, because, it can’t stop till u do only, so in my humble opinion, nowdays, the new one is SWYDDWYSHTR (How The Result),
    Rgds,

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